Credit Cards For People With No Credit

I'm writing a research paper in school on credit card fraud, identity theft, stolen credit cards and such things. I just don't understand how people get away with it, because when making purchases online you must provide an address. Also, it seems that stolen credit cards are big for buyers on ebay as well.
So, for my question. How do people get away with this?
thanks in advance.

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What is the REAL reason why REWARD cards are so desperately being handed out to customers? What do the companies gain for customers purchasing these cards?

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